Sacramento Search Engine Optimization (SEO) Guy

Quincy Engineering, a Survey Company in Sacramento, invited me to come to their office for a search engine optimization presentation and training. One of the engineers knew that search engines could drive significant traffic to the website, but the partners were hesitant to invest money in their already stale website. So I was invited to set the record straight. Could a Sacramento engineering company expect to get more business from Google, and how could they go about doing it themselves, without hiring me to do it for them?

First I presented for 30 mintes about how Google works. In simplistic terms the partners easily understood the basics of web searches and what Google looks for on and off of a website in order to rank it well. They immediately saw gaps on the existing site that did not match up with Google’s process – no wonder they didn’t show up for anything in search except the business name.

For the next 30 minutes I showed all the tools I use to assess keywords and links to figure out the best words to target for a website. There’s no point in trying to rank for Sacramento engineering if the term is too competitive to rank on page 1 of Google. We quickly found 5-10 terms for their industry as well as the volume of actual searches being conducted each month. They were amazed at the high volume of web searches being done for very specific terms in their niche and would only need a fraction of that traffic to see a significant boost in business.

In the last 30 minutes  I walked through the strategy and steps I recommended (action items) to update their website and how to create content for the terms we found. These were real tasks they could get working on right away to start seeing results in search engines just by crafting specific content and building links back to it.

We ended with 30 minutes of great Q&A specific to Quincy’s website. I handed out my presentation so they could refer to it later, including URLs for everything I showed in demonstration.

For $250 Quincy got 2 hours of hands-on SEO coaching that they can implement themselves instead of paying one or two thousand dollars for me to do it for them. I simply gave them the tools and knowledge to apply Google best practices.