I Help Websites Organize Their Sample Stands (Like Trader Joes)
You know the sample stand at the back of Trader Joes? How much EXTRA product sells when the item is being sampled that day? Easily 100x. That’s what my internet marketing skills bring to a website. Let me help you organize your online sample stand so you can sell 100x of any given product or service.
Take for example the home and garden nursery I visited last weekend. They have a great website and a wonderful shop. I know nothing about plants, so after 30 minutes of wandering (a bit overwhelmed) I was about to leave without making a purchase. I happened to ask how much it costs to hire a professional to look at my yard and tell me what to get. Turns out it costs only about $50. And that small consulting investment will surely bring me back to the shop to buy all of my plants from there (now and in the future). When you think about the type of customer who would buy that service they are at the beginning of the marketing cycle, so catching them at this point captures someone with a very high customer lifetime value. From my perspective (the consumer) I wish I would have known about this sooner – I would have done it years ago! I thought it was going to cost hundreds of dollars or that there was not an option for me to do the work myself.
Here is a perfect opportunity to promote this product/service on the homepage of the website. A simple banner won’t do. No, it needs a full bio of the landscape designer (probably been doing it for 20 years) so that we establish trust. Note: creating this page and perhaps related articles on the subject would help the site rank for this niche. It also needs a sign-up form so users can directly request more information or signup for consultations directly from the website. Now this product’s reach will grow significantly without relying on users to visit the store. By using goals in Google Analytics, we can also track which search keywords generated the most conversions (sign-ups).
By adding the consulting sign up form we turn our homepage from a general information page with no conversion tracking into a product sign up form, where we can “push” our sample product and earn new lifetime customers.
