My Secret Tool to Find the Right Keywords
Here is the free tool I use to figure out what search keywords to optimize for your Sacramento website. Google the word “keyword” and you’ll find the Google AdWords Keyword Tool. Why am I telling you my secret? Well, it takes a lot of experience to use the tool to your best advantage. Picking the right keyword is the most important part of the whole search engine optimization process – you need an expert like me to insure you don’t pick the wrong word and waste time and money trying to optimize for it.
Here is how to use the tool, in case you want to explore and do some pre-work before you contact me. Think of a search phrase you want users to type into Google to find your site. Example: Sacramento architect. Type this into the box and click get keyword ideas. The results will show you the average Google search volume for that phrase and related phrases. You can see that “Sacramento architects” gets more searches than “Sacramento architect” and “architect in Sacramento”. It also shows that users may search for “architecture design” and “architectural firms”. All of these are ideas of key phrases for you to optimize.
This is a simplistic example, but does give you options and help demonstrate how important your choice can be. For example architecture versus architectural or architect versus architects can make a huge difference on your ROI. It does not take into account how many other sites are competing for the same phrases (that is another tool, and another blog post).
