Tracking Search ROI with Google Analytics
Before getting started with search engine optimization, it is helpful to know the existing traffic of your site. Google Analytics is the best stats tool I’ve found (free or paid) and is used by small businesses and enterprise Fortune 500 companies. The benefit for SEO is to show you exactly what users typed into search engines to find your site. So you’ll know if it was “Folsom massage” that attracted new business or “massage services in Folsom”. That’s important so you know how to show up even higher in search, or create additional pages and rank for multiple terms.
Google Analytics will tell you exactly how many site visits you got from the search keywords I optimized for you. Instant measure of ROI.
