Choosing the Right Website Keywords for SEO
Top websites are more than a pretty design, they choose the right keywords for search engine optimization (SEO). This means they focus on words that are in demand and deliver high ROI potential.
The topic of the keywords you choose must:
Keywords must be in demand. A reasonable number of people must be searching for information about your theme. If your keyword topic is too narrow (ex., a niche service in a very small town ), there is not enough demand to generate traffic, even if you rank #1 in search engines and everyone clicks your link.
Keywords can’t be too broad. If your keyword topic is too broad, the competition will make it too difficult for you to rank high in search engines. The supply, or number of competing businesses, is just too great. Broad topics usually have major competitors. For example, it would be impossible for a small business to rank #1 for “baby gifts”. Creating a site about a niche within baby gifts is your best opportunity… You most likely offer a specific baby gift, perhaps embroidered baby bibs or custom baby receiving blankets. The competition will be less intense. So it will be easier for your specific product page to rank highly with the free search engines.
Those who find you will be highly targeted. Someone searching for embroidered baby bib will find exactly what they are looking for on your site, as well as be interested in your other products. It is far easier to presell those searching for keywords related to narrow topics than broad ones.
Keywords must deliver high ROI potential. Don’t optimize your site for embroidered baby bib if you barely make any money from selling product. Choose your highest margin product and optimize for that, maybe its a more expensive product or set of items like an embroidered bib, blanket, and towel package.
